I worked on the digital cube by myself. It was a new, dynamic feature for the restaurant fascia, built around an animated version of the PizzaExpress brand mark to bring out the “Express” in PizzaExpress. I wanted the motion to feel active and a little playful, so I played with repetition, scale and timing rather than using a passive loop. The background colour also changes throughout the day, moving between different tones for morning, dusk and evening.

It was used at both Finsbury Park and Earl’s Court, with the motion adapted for each location’s specific screen setup.